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Coffee Table
Cover story
Seminar on Coffee
The New Health Food?
In the News
Beeyu plans fridge-dried coffee plant in Bangalore
Rebound in world Coffee Prices
Coffee Day Takeaway to expand presence
IBC 2004
Finals & Awards Nite
Fine Cup Award
Flavor of India- The Fine Cup Award-Cupping Competition 2004
Exporters Diary
Indian Aroma in Italian Espres Show
Visakha
Visakha Coffee Utsav 2004
Over a cup of coffee
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Monthly Magazine Published by Coffee Board
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Visakha_________________________
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Visakha Coffee Utsav 2004
Coffee Board organized the Visakha Coffee Utsav at Vishakapatnam from 1st to 3rd February 2004, which was a great success.
The Utsav provided an ideal forum to showcase the tribal coffees grown in the picturesque Eastern Ghats of Northern Andhra Pradesh and Southern Orissa popularly known as non-traditional areas. The region is predominantly inhabited by tribal groups and is known for their primitive agriculture practices and 'Podu' (shifting cultivation) over centuries.
The introduction of coffee as a perennial crop in the Podu lands had helped in transforming the lives of the tribals in many ways. The change is visible in the process of restoring the environmental balance, increased awareness level in selecting the major and intercrops, use of organic inputs, improved processing facilities and marketing of produce and organising people's institutions for negotiating from position of strength. 
In a nutshell, the coffee cultivation activity in non-traditional areas has fulfilled the twin objectives of socio economic uplifment of tribals and conservation of the environment by providing sustainable alternative to the practice of 'Podu' cultivation. Andhra Pradesh and Orissa have now emerged as newly developed coffee regions in the coffee map of the country.
The Visakha Coffee Utsav 2004 at the Kailashgiri Hills in Vishakapatnam was inaugurated by Sri. Vidyasagar Rao, Minister of State for Commerce and Industry, Govt. of India on 1st February 2004. Sri M.V.V.S. Murthy, Member of Parliament, Smt. Rajana Ramani, Mayor of Visakhapatnam, Smt. D.M. Vijaya Kumari, Member of Parliament and Member, Coffee Board, Sri. Keshava, Vice Chairman, Coffee Board were present. Ms. Lakshmi Venkatachalam, Chairperson, Coffee Board, Sri. Nitin. R. Gokarn, Secretary, Dr. R. Naidu, Director of Research and Smt. Shankari Murali, Director of Finance represented the Coffee Board on the occasion.
The new brand of coffee "Araku Coffee" using coffee cultivated by the tribals of Visakhapatnam district was launched by Sri. Vidyasagar Rao, Minister of State for Commerce and Industry. On 2nd February 2004, the Exhibition organized at Viswapriya Function Hall was inaugurated by Smt. Rajana Ramani, Mayor of Vishakapatnam. The exhibition displayed a full coffee theme from coffee plants to processed coffee beans. Coffee processing machinery, photographs/paintings depicting tribal coffee plantations at different stages of growth.
Visitors to the exhibition were also treated with cups of Espresso coffee and cold coffee. Tribal dancers from Andhra Pradesh and Orissa regaled the audience with the traditional tribal dances and art form presentations. Tribal artefacts were also on display. The placards at the "Think Coffee Pavillion" at the Utsav, attracted everyone.
More than 100 tribal growers from Andhra Pradesh and Orissa apart from local officials from financial institutions, Andhra Pradesh Forest Development Corporation (APFDC), Girijan Co-Operative Corporation (GCC), Integrated Tribal Development Agency (ITDA), Paderu, participated in the exhibition / Utsav. Stalls were set up by M/s. Hindustan Lever Limited, M/s. McKinnon India (P) Ltd., Girijan Co-Operative Corporation, Andhra Pradesh Forest Development Corporation, State Bank of India and Andhra Pradesh Tourism Development Corporation in the exhibition.
On 3rd February 2004, "Coffee Paragu" (Coffee Run) spornsored by State Bank of India, Vishakapatnam was organized from Palm beach hotel to Vishwapriya Function Hall. Over 250 participants were distributed with T-shirts with logo of State Bank of India. The 'Coffee Run' was flagged off by Sri. Sunil Sharma, District Collector, Vizag.
This was followed by a 'Tribal Coffee Seminar' at Hotel Green Park, Visakhapatnam. The seminar gave an opportunity to the various stake holders in coffee development in the states of Andhra Pradesh and Orissa to project an overview of coffee development initiatives as well as problems and prospects. The stakeholders included Andhra Pradesh Forest Development Corporation, Integrated Tribal Development Agency, Paderu, Integrated Tribal Development Agency, Govt. Of Orissa, Orissa Coffee Growers Association and the Coffee Board.
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